LEGO "Hand-Bag"

NASCAR ON FOX "Speedvertising"

NASCAR ON FOX "Speedvertising"

SVA "THINK–Bike Racks" (Unconventional Transit)

These installations encouraged pedestrians to see the world from a different perspective. The notebook pages were made of heavy-duty 3M anti-slip vinyl.

PARTNERS GLOBAL "The Border Cup"

NIAGARA CHAMBER: Innovative Outdoor

NIAGARA CHAMBER "Post-Box Waterfall" (Innovative Outdoor) These were the first posters to ever appear on Post Office mail boxes.

FIFA WORLD CUP “Who Will Win The Cup?”

FIFA WORLD CUP "Who Will Win The Cup?" (GOLD CLIO WINNER)

SCHOOL OF VISUAL ARTS "Think" (Point of Purchase)

SCHOOL OF VISUAL ARTS "THINK–Napkins, Tray-Liners, Toilet Paper, Sugar Packets" (Point of Purchase) This campaign encourages people everywhere to "Think" while also giving them a place to write down their thoughts.

NIKE "Park-Bench"

THE ECONOMIST: Point of Purchase Promotion

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ROCK & ROLL HALL OF FAME "Strawberry Fields"

(MEDIA: Unconventional Outdoor) To invite people to the John Lennon, The NYC Years exhibit at the Rock & Roll Hall of Fame Annex in New York, invitations disguised as strawberries were mounted on stakes and planted in the Strawberry Fields section of New York’s Central Park–for pedestrians to pick. INSIGHT: The original Strawberry Fields was a Salvation Army children’s home in Liverpool where John Lennon often played as a child. later with The Beatles, Lennon wrote a song about it titled Strawberry Fields Forever.

FEDEX "Puzzle Boxes"

NRDC.ORG: Point of Purchase

NRDC "Global Warming Hot Cups & Sleeves" (Point of Purchase) Hot-cups & companion protective sleeves were distributed as a pair to illustrate the global issue.

DERBY ENERGY DRINK: Promotional

DERBY ENERGY DRINK "Sweaty T-Shirts" (Promotional/Collateral) Shirts appearing to have sweaty armpits were custom-printed around and under the armpits with an oil-based, translucent ink to achieve the convincingly realistic look of sweat.

MINI "Paint By Numbers" (Installation)

MINI %22Paint By Numbers%22 Frank Anselmo.jpg

KIDS DAY "Computer Monitors" (Unconventional Stunt)

KIDS DAY "Computer Monitors" (Unconventional Stunt) Everyone in the agency came into work to find their computer monitors vandalized with crayon scribbles. To promote "Bring Your Kids To Work Day," childlike art was hand-drawn on acetate sheets, which were trimmed to the precise sizes of every computer monitor in the company. Building security secretly unlocked over 500 offices the night before so the acetate sheets could be affixed to everyone's computer monitor.

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S&K DENTAL: Unconventional Posters

S&K DENTAL "White Light" (Unconventional Posters) These were die-cut to exclude the teeth, then affixed over ceiling lights dental rooms.

DJ LUKE: Promotional

DJ LUKE "Vinyl Record Business Cards" (Promotional) Despite the digital age, DJ Luke is a purist who only spins vinyl records. Actual vinyl records previously used by the DJ were custom-cut to create these cards. Double-sided labels representing the A & B sides of vinyl records were then affixed. Those lucky to get one received an actual piece of the artist's used gear–making the exchange a personal experience.

SVA "Push The Envelope" (Point of Purchase)

SCHOOL OF VISUAL ARTS "Push The Envelope" (Unconventional) Images of oversized envelopes with custom engraved push-plates were installed on the school's main doors.